He had some handmade lures...

Click Image to enlarge

a plentiful crop of river cane, a small parcel of riverfront land and his dream.   Bill had an agriculture degree from the University of Missouri.  He taught farming to returning servicemen from WWII.  But he wanted to come to this area of Arkansas.  First starting out guiding on Bull Shoals Lake, he and Louise developed "Newlands Lure Company" for making fish baits of all sorts.  Later, as the trout fishing on White River developed, he started "Newlands Float Trips" offering fishing trips on the White, Buffalo River and Crooked Creek.